![]() ![]() After versions with mailboxes having elements like an eagle’s wings or a tiger’s tail, I settled on a mailbox with old fashioned airplane wings, tilting up as if taking flight. Also, though our products for kids have a strong digital and online component, we wanted to impart of bit of nostalgia for the joy kids feel when getting a special package in the mail, which is how our core products are delivered. I also wanted to include a bit of adventure in the logo, so knew it needed to take flight or have some sort of adventurous element. Being that my company is called The Adventurous Mailbox, I knew I wanted to have a mailbox front and center. Our logo needed to communicate a lot, so it took a lot of fine tuning to get it right. Our company sells series of adventure books introducing world cultures to kids that arrive in very cool packages from abroad. Thanks to Julie Stobbe, Mind Over Clutter If you have your logo in many formats than when an advertiser, sign maker, clothing designer, needs your logo you will be able to avoid additional graphic designer charges in the future. One piece of advice I would like to include is when you are working with a graphic designer get your logo in every possible format you can think of, jpeg, gif, ai, DST, ESP etc and in colour and in black and white. From that unofficial poll I made my choice and I have not changed it. The graphic designer gave me 4 versiMind Over Clutterons of my logo and then I asked friends, exercise participants, networking group members which one they liked best. My next step was to give the sketch to my web designer, Janet Barclay Organized Assistant, because part of my web package included a graphic designer creating the logo. ![]() She started to sketch ideas and eventually and she came up with the design. I went to a friend that was an artist and we brainstormed some ideas for my logo. #3 – Get Your Logo in Every Possible FormatĪs a solo entrepreneur my budget was very small when I started Mind over Clutter. We use our logo across lots of different media so we chose to use a circle as this could then be used on its own as a sub logo as well as with the text. We rounded the edges of the plane to ensure it still looked playful and not too sharp and also when the logo is scaled down it still prints cleanly, which can be lost with sharp edges. As a designer agency we spent along time creating this logo and we still love it. Strafe is also a German word for power (Strafen) and we like the idea of efficiency that Germany in known for. With “Strafe” settled on we wanted to keep the logo fun as we’re both young, so we decided to use a more playful option and chose a paper plane. We liked the idea that after people worked with us we could change the direction of their business for the good. Our name is Strafe Creative and to “strafe” is when a fighter jet quickly changes direction. Thanks to Scott Gabrielson, Oliver Cabellīefore we began the logo we knew the choice of name was super important for us, when we first set up we struggled for names and I randomly started going through Wikipedia and came across fighter jets. By bringing in elements such as round corners and a traditional type face, we were able to come up with something that was unique to our brand. We spent months analyzing competitors logos and brands that we inspire, and tried to determine what make us feel a certain way. Our brand is also a bit playful, which brought on an additional challenge. Oliver Cabell is a new fashion brand that is disrupting the traditional market while still holding true to its industry, fashion, so we needed to create a logo that balanced these elements. # 1 – Balancing the Elements of the BrandĬoming up with a business logo was a very iterative process for us. We decided to ask some entrepreneurs and business owners how they decided a logo for their business and any tips they had for other business owners. For entrepreneurs and business owners it is sometimes not an easy and simple process. Selecting a logo is a big decision because it establishes the brand of your company. ![]()
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